Research

Your board is asking for your AI ROI.
Most companies can't answer.

The Big Book of AI Metrics gives you 81 metrics across 13 business functions, each one mapped to the income statement line it moves. Walk into the board meeting with numbers, not narrative.

Take the maturity benchmark
The Big Book of AI Metrics cover — an AI metrics guide for Finance, Operations, Product, Marketing, Sales, and AI Leaders
81
Metrics
13
Business functions
3
Maturity tiers
4
Income-statement levers
AI Maturity Benchmark

See where you stand, by function

Pick a function and compare your AI maturity to the market. Every metric behind the score is in the Big Book of AI Metrics.

Source: SaaS Benchmarks · CY-26
AI TO ROI MEDIA

Two AI to ROI Assets

The weekly newsletter and the podcast, both built for the executive who has to prove AI ROI.

WEEKLY ISSUES

The AI to ROI Newsletter

Two editions per week, written for the executive who has to defend the AI budget and report the associated ROI.

Delivered via Substack. Unsubscribe anytime.
Recent issues
Read all issues →
01
AI Story of the Week

The one move in AI that executives are actually talking about — and why it lands on the P&L.

02
AI Report of the Week

A research report worth your fifteen minutes, distilled to the numbers that matter.

03
AI Use Case

A concrete deployment with a real return, mapped to the function it moved.

04
AI Metric of the Week

One metric from the Big Book, unpacked: how to calculate it and what it proves.

The Podcast · Two series

The AI to ROI Podcast

All episodes →
Sponsorship

Reach the executives who sign the AI budget

CFOs, CEOs, CROs, CMOs, CIOs and Chief AI Officers at B2B software companies. The people whose boards are asking them to prove AI ROI. Numerate, skeptical, and hard to reach anywhere else.

Save the date

The AI to ROI Summit

March 2, 2027

One day with the finance executives and operators who have already moved AI from pilot to the P&L. Agenda and registration coming soon.